Health Ledger
Brand Guidelines · Print Specification
v10.0
SwissMedAI GmbH
April 2026
Logo Variants
Mark
Favicon, app icon, avatars, small brand touches
hl-logo-mark.svg
Wordmark
Headers, email signatures, short-form branding
hl-logo-wordmark.svg
Lockup
Letterheads, business cards, formal documents, reports
hl-logo-lockup.svg
Color Palette
Brand Navy
#0A2E9E
RGB 10·46·158 · CMYK 94·71·0·38
Signal Green
#14C295
RGB 20·194·149 · CMYK 90·0·23·24
Ink Black
#1D1D1F
RGB 29·29·31 · CMYK 0·0·0·88
Gray
#6E6E73
RGB 110·110·115 · CMYK 4·4·0·55
Surface
#F5F5F7
RGB 245·245·247 · CMYK 1·1·0·3
Typography — Inter
H1 · Display
Health Ledger.
22pt / 700 / -0.5
H2 · Heading
Section title
16pt / 600 / -0.3
Body · Regular
The quick brown fox jumps over the lazy dog. 1234567890
10pt / 400 / 1.5
Caption · Small
LABEL · META · TAGLINE
8pt / 500 / +1.0
Usage Rules
- ✓Keep clearspace around the mark equal to the width of the HL strokes
- ✓Place on white, surface grey, or the brand navy background
- ✓Use SVG at any size — renders crisp on all devices
- ✓Maintain the signal green dot in every context
- ✕Don't stretch, skew, or rotate the mark
- ✕Don't change stroke weights or letter proportions
- ✕Don't place on busy photographs without a solid backdrop
- ✕Don't recolor outside the palette above
Print Specification
File format
SVG · PDF/X-1a